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Intelligent Advertising
- a new paradigm
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The Internet has created a paradigm shift for the advertising industry because:
| | We have far more choice in deciding when, where, and how to access content.
| | | We can download news and entertainment to computers, televisions, and mobile devices.
| | | We can skip the ads.
| | | We search for information about products and services that we are genuinely interested in.
| | | We are wary of information in the form of advertising, especially when it is forced upon us.
| | | Content producers can deliver content to consumers using their websites.
| | | They can bypass the broadcasters and can compete with them for advertising revenues.
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Advertisers have realized that they need to target their messages more carefully to reach the intended audience.
Perhaps a better way is to create intelligent advertising that consumers want to interact with. Be it:
| | Kittens selling cat food.
| | | Dancing washing machines excited to tell you all about themselves.
| | | Philosophical cars, pronouncing on life the universe and everything.
| | | Of course, animated corporate mascots.
| | | And virtual celebrities doing product placement with a difference.
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Imagine interviewing that new gadget you've been looking at. A talking product will just want you to buy it. Maybe it will get all emotional about it!
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