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Engage
and involve
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One of the great buzzwords in recent years has been 'customer engagement', generally taken to mean how emotionally involved customers are with a product or brand.
Whatever one calls it, having customers not only satisfied with a product but willing to promote it, defend it, and do battle with others on behalf of it is a great state of being. Having great Customer Service is key.
The effectiveness of the traditional 'interrupt and repeat' model of advertising is decreasing.
Lowering of entry barriers (such as the need for sales force, channels and physical assets) and the market widening due to the internet has brought increasing competition. With lower switching costs, easier access to information on products and suppliers, and increased choice, customer loyalty is hard to achieve.
The increasing ineffectiveness of TV advertising, due to a shift of consumer attention to the internet and a proliferation of media providing consumers with more control over their ad viewing, point to the need for communications that the customer will desire to engage with.
Stimulating a consumer's engagement with a brand is the smart way to interact with customers. Increasingly consumers want to carry out their own online self service.
AI Avatar Marketing is the solution that we have developed to come to terms with these social, technological and market developments.
In a nutshell, we create an engaging dialogue with target consumers and stimulate their engagement with the brand.
Our work begins with understanding the dynamics of these market shifts and, especially, the behavior, interests and motivations of consumers online.
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