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Attract and Retain Customers
- strategic implications
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Companies also realize that today's customers, whether consumer or business-to-business, have higher expectations of the companies they deal with and how they expect those companies to interact with them. Customers have come to expect more than just good products and good service. Responding to this realization, companies are seeing the need to develop closer long-term relationships with their customers, and, specifically, highly engaging relationships.
Consumers increasingly want online self-service as their primary interface to products and services, the AI Avatar deepens customer loyalty through highly personal and intelligent interaction.
Technology is seen as an increasingly important tool for building engagement. From Internet-based customer relationship management software to interactive electronic forms, the tools now being used to build customer engagement are likely to grow even more popular.
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