AI technology is being used in an attempt to solve one of "the last uncracked problems" in games design. Existor technology used to power in game conversation and is a world first as launched in Sherlock Holmes online game produced by Warner Bros.

1. BBC
http://news.bbc.co.uk/1/hi/technology/8426523.stm

2. Warner Bros PR
http://assets.substance001.com/warner_bros/221b/assets