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AI in Marketing
- the AI Avatar must anticipate customer needs
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Customers will only convert to online self-service if the solution is intuitive, feature-rich, and responsive to their specific needs. If the user interface delivers an interaction that is superior to other channels, end customers will make it their primary channel.
The user interface should be designed to address the typical activities a customer wants to complete online.
Also, as users get more tech savvy, their expectations of the online solution grow more sophisticated.
Features such, as personalization, reporting, and search/query need to be considered when designing a solution.
The AI Avatar solution is flexible enough to accommodate new requirements from the end user, while still being easy to deploy.
SEE ALSO: Increasing User Adoption - a customer-centric approach
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